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The Easy, Complete,Step-by-Step Guide to Marketing Your Android Apps!
Thereare huge profits to be made in selling Android apps! But with more than 70,000apps now available, posting your app to the Android Market is no longer enough.You need to market your app effectively. Don’t know much about marketing? Don’tworry: This book gives you all the step-by-step help you’ll need. Top appmarketing consultant Jeffrey Hughes walks you through building a winningmarketing plan, crafting highly competitive apps, choosing your message,building buzz, and connecting with people who’ll actually buy your app. Packedwith examples, this book makes Android apps marketing easy!

You’ll learn how to




Identify       your app’s unique value, target audience, and total message
Understand     the Android Market’s dynamics
Cut          through clutter and get your app into the top selling categories
Set          the right price for your app and effectively sell its value
Get          reviewers to recommend your apps
Write        effective press releases
Time         your marketing and publicity for maximum effectiveness
Blog         about your app and get the attention of influential bloggers
Use          Facebook, Twitter, YouTube, and other social media to generate buzz
Use          promotions and cross-marketing just like professional marketers do
Measure      and improve your results with Android Analytics
Generate     a loyal audience that will buy your next app, too
Earn         steady revenue, build a brand,and make a real business out of app development









CONTENTS AT A GLANCE
Introduction
IYour Marketing Message
1 Your Android App Marketing Strategy:Grand Slam or Base Hits?
2 What Makes for a Winning App?
3 Identifying Your App’s Unique Value
4 Identifying Your Target Audience
5 Building Your App’s Total Message
II Delivering Your Message
6 Electronic Word of Mouth .
7 Using Social Media in Your App Marketing
8 Timing Your Marketing Activities
9 Getting the Word Out About Your App
III Pricing Your Android App
10 Pricing Your App
11 Conducting an App Pricing Analysis
12 Selling Value over Price
13 Breaking into the Android Market TopPaid Apps
14 Level the Playing Field with a Free App
15 The App Pricing Rollercoaster
16 App Promotions and Cross-Selling
17 Using Android Analytics
IV Implement a Marketing Plan/Launch YourApp
18 Why Have a Marketing Plan?
19 Components of an App Marketing Plan
20 Marketing Essentials
21 Twenty-Five Essential Android MarketingActivities

22 Implementing Your Plan
23 Android Apps for Corporate Marketing
A Competitive Worksheet
Index




Android.Apps.Marketing.part1.rar (2 MB, 下载次数: 2)
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Android.Apps.Marketing.part6.rar (2 MB, 下载次数: 3)
Android.Apps.Marketing.part7.rar (1.89 MB, 下载次数: 3)

njjwheu

感觉这本书挺实用的。